Trista Taylor Trista Taylor

Guiding Principles: The “How” Behind Your Strategy

Every organization faces strategic challenges, but what separates thriving companies from those that struggle often comes down to one critical element: a clear, well-defined guiding principle. While most companies have mission statements and values, few have mastered the art of developing principles that truly drive action.

Consider Walmart's 'everyday low prices' or Patagonia's 'Cause No Unnecessary Harm.' These aren't mere slogans—they're guiding approaches that shape every organizational decision. When woven into a company's culture, such principles become powerful drivers of performance and unity.

Learn how to develop principles that transform organizations and drive meaningful change...

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Trista Taylor Trista Taylor

Finding Purpose: Why Knowing Your Company’s “Why” Drives Strategy and Success

Discovering and aligning with your organization’s purpose is more than a philosophical exercise—it’s a strategic imperative. This journey isn’t just about defining what you do or striving for industry accolades; it’s about the deeper impact you want to make. Purpose serves as a North Star, guiding decision-making, energizing employees, and inspiring customers. Learn how a clear, powerful purpose can transform your organization and create meaningful connections both within and beyond your walls.

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Trista Taylor Trista Taylor

Helping teams thrive at Coursera

We sat down with Ian Stuart, head of Learning and Development at Coursera, to talk about what he’s learned about remote teams and how he’s supporting teams at Coursera.

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Trista Taylor Trista Taylor

Why I left Google to start Regroup

I walked away from a dream job. Each year, 2 million people apply to work at Google. My spouse always told me, “you’ll never leave, they give you free pancakes.” Yes, the pancakes there are amazing, but what made it really hard to leave were the amazing people, the incredible opportunity to make a difference in the world, and the golden handcuffs. So, why did I do it? And, how?

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